This is our story.
To become a Wundersocks retailer, contact us.
Nestled in the Italian Alps’ South Tyrol region, we’re a family-owned business with three decades of collaboration with Alpine locals and outdoor enthusiasts. Through rigorous testing and research with here in the Alps, we’ve proudly crafted our premium quality Merino Wool “Wundersocks”.
We are Merino Experts
Recommended by Expert Adventurers
At Wundersocks®, we believe that socks are the foundation of every great outdoor experience. Over the years, we have tried many different sock brands, but after listening to our customers we knew we could do better. Solving foot-related problems became our obsession. Our customers experience chafing, blisters and foot pain, and our motivation is to solve these problems by designing and creating socks made of the best materials.
"At Wundersocks we believe that socks are the foundation of every great outdoor experience"
Max Mairl
Founder
South Tyrol, Italy is our home.
Since 1978
Our story began before we started selling socks. We started our journey 40 years ago when we started selling sporting goods from a small garage. Today, we have multiple retail stores and continue to grow.
We are passionate about quality
Made in Italy
Wundersocks is developed in the Italian Alps and
Made in Italy. Wunderfit is made in the Czech Republic.
Small business
We’re a family-owned small business fueled by passion and dedication.
We like our mother-nature
With our socks, you can step confidently knowing that your comfort comes from compassion.
